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City announce new betting partner in Asia

Kai-Fa Yule K8.com has been announced as Manchester City’s Official Betting Partner in Asia.

The online gaming company joins the Club in a multi-year partnership that will commence at the start of the 2017/18 football season.

Based in Manila, Philippines, K8.com is one of the world’s leading online gaming brands and offers its 15 million users unrivalled live-streaming content across its platforms, particularly its sports offering. 

Starting from next season, K8.com’s branding will be present on the digiboards at the Etihad Stadium for Manchester City matches. Users of the K8.com platform will also get access to win special ‘money can’t buy’ experiences involving the Manchester City squad and trips to see the team in action.

The partnership was launched today at an event in Manila attended by senior representatives of both Manchester City and K8.com.

Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said: “We are delighted to welcome K8.com to the Manchester City family. They share our commitment to innovation and providing the best possible experience for fans and users alike.

“City has a growing and passionate fanbase in Asia and our commercial profile in the region continues to strengthen, supported by offices in Shanghai, Singapore and Tokyo. This partnership will allow City fans in Asia to interact with the Club in a new and exciting way and we’re looking forward to working together.”

Michael McQuade, K8.com representative, said: “The Premier League is one of the biggest football leagues with a large audience and vast influence in Asia. This partnership is the perfect platform to promote our brand. We are looking forward to being the new partner of Manchester City and wish the Club all the success for the upcoming 2017/18 season.”

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