Premier League champions Manchester City have announced a new group wide partnership with YuYuan Art Investment Group to become the Club’s Official Art, Culture & Football Education Partner.
Revealed at a launch event in Shenzhen, the partnership further demonstrates Manchester City’s growing presence in China.
Over the course of a multi-year agreement, YuYuan Art will collaborate with City Football Group to educate, connect and uplift young people across the globe through the universal languages of art and football.
Partnering with City Football Group’s global foundation to promote social inclusion and well-being, YuYuan Art will also become a global lead partner on football education, creating a unique way of learning by integrating art into football training programmes and teacher education.
There will be art education displays at the Etihad Stadium, along with match day branding.
The new partnership will work with City Football Group’s family of established football clubs including Manchester City, New York City FC, Melbourne City FC, Girona FC, Yokohama F Marinos and the most recent addition, Sichuan Jiuniu.
Speaking at the launch event held at YuYuan Art Gallery in Shenzhen, Scott Munn, Chief Executive for City Football Group China, said: “China is an extremely important and exciting football market, which we have been focused on for some time.”
“That is why we are so thrilled to be welcoming YuYuan Art into the City Football Group family. It is a unique and creative partnership where two organisations with a heritage of community values are collaborating to empower the lives of others. With a truly global approach, we’re excited to work together to create something new and meaningful.”
Andy Guo, CEO of YuYuan Art Investment Group, commented: “YuYuan Art are touched by the spirit of Manchester City. With the form of culture and art education, we will bring the core values of Manchester City to China, and spread the positive energy of football through art.”
Former City player, Paul Dickov, adopts an ambassadorial role and will represent the partnership at key events.
After his famous 95th minute equaliser in our 1999 League Two play-off final that helped inspire City to promotion to League One, Dickov became a firm fan favourite. He made 174 appearances and scored 35 goals for the Club in two separate spells between 1996 – 2002 and 2006 – 2010.