Manchester City is delighted to announce today that Valvoline, one of the most recognised and respected brands in the global automotive lubricant industry, has signed a multi-year agreement as the Club’s ‘Official Automotive Lubricants Partner.’
Throughout the partnership, Manchester City and Valvoline will work together on a series of innovative marketing campaigns that will exemplify their passion for progress and excellence, whilst also bringing them closer to their respective supporters and customers across the globe.
Founded 150 years ago, Valvoline has been KEEPING THE WORLD MOVING SINCE 1866™. Manchester City, a Club whose roots go back to the 19th century, makes for an ideal partnership opportunity – not just because of the shared heritage, but because of the shared desire to keep moving forward with innovation and performance. “Keep Moving” will be a key theme in this alliance.
Commenting on the new global partnership, Damian Willoughby, Senior Vice-President of Partnerships for City Football Group, said:
“Everyone at Manchester City is excited to kick-off our partnership with Valvoline. As a globally recognised organisation which operates across a range of markets where our fan base is strong and continuing to grow, we are looking forward to collaborating with them to connect with our global supporters in new and engaging ways.
“Innovation and progress are at the heart of both of our organisations and working together will allow us to develop creative campaigns everyone can enjoy.”
Sam Mitchell, Chief Executive Officer of Valvoline, said:
“This high-powered partnership is a great fit, connecting two future-oriented global brands, each with a strong heritage and committed to the shared value of winning the right way. I am confident this next phase of our 150-year history will be even more exciting as we seek to accelerate our growth around the world.”
Craig Moughler, Valvoline Senior Vice President, International & Product Supply, said:
“We are very pleased to connect in this way with the most followed sport on earth. Since football is so relevant to our customers globally, this is a unique opportunity to take a global branding and advertising programme and activate it in regional and local markets all around the world. We’re excited to unleash the power of these two storied organisations and their forward-moving brands.”